Author: Jayanandini

SMM - Social Media Marketing and its Benefits
SEO

SMM – Social Media Marketing and its top 10 Benefits

— 02/02/2015 add comment
SMM – Social Media Marketing and its top 10 Benefits  To some of the entrepreneurs, social media marketing is ‘next big thing,’ a temporary yet powerful craze that must be taken an... Read more »
Quality Content Factors: A List that is actually helpful
SEO

Quality Content Factors: A List that is actually helpful

— 31/01/2015 add comment
Quality Content Factors: A List that is actually helpful We are all chasing ‘quality content,’ but what does quality content actually look like? Columnist Nate Dame discovered 20 concrete characteristics of the... Read more »
Being Mobile: Seven Security declarations individuals should make in 2015
Mobiletipz

Being Mobile: Seven Security declarations individuals should make in 2015

— 31/01/2015 add comment
Being Mobile: Seven Security declarations individuals should make in 2015 The countdown is over and confetti has been cleaned up. We all have set of New Year resolutions for 2015 i.e., to... Read more »
Top Six Trends Search Marketers Can not Ignore in Content Marketing Now a days having an online presence is an essential for businesses. Ninety three percent of online research begins with a search engines, andsixty eight percent of possible customers research businesses using the social media before making the purchasing decision. Content marketing is a significant part of this online presence, as 93% of B2B business use it to build their brand & create demand. In fact, B2B companies that blog regularly generate 67% of more leads. Here are 6 trends search marketers can not ignore with their content marketing: Businesses that hold ‘Content Marketing’ will enhance their Search engine ranking Businesses that hold ‘content marketing’ will be more likely to rank higher in a search engines. As content marketing & search engine optimization (SEO) come together, it will attract more & more links, shares, and other signals to search engines that boost ranking. High quality, long form content that has some social media signals i.e. likes, etc. usually ranks better with most of the search engines. It has also been shown to get more attention from first to last social media, which in turn also helps to its ranking. While search engine optimization (SEO) using keyword research and other tools would remain an important, content will be the primary driver for ranking in search engines. Hard Sellers Will Be Ignored As 87% of buyers say that content can have an impact on their purchasing decisions, 43% of them say hard selling and obvious advertising is turn-off. According to ‘Mike Stelzner’, chief executive officer (CEO) of Social Media Examiner, as some selling is ok, the marketers that constantly push their products would likely be ignored by predictions. According to ‘Stelzner’, it is time for businesses to start concerned. ‘That means contributing more resources to things that are harder to track like answering the customer questions and providing more value online.’ Advertising become more delicate as ads are included with content Native advertising has become very popular with publishers like ‘The New York Times’, ‘Forbes’, and many others. As the banner ads have become less effectual, native ads like branded & sponsored content in advertorials are improving their effectiveness. Advertisers will hold an advertisements that are placed deliberately in great content. Advertisers & publishers work more closely to make certain that paid content adds more value to user experience. More businesses learn publication is only first step to content marketing Some businesses that create the content have learned that publication is only the first step. However, only 26 % of marketers have invested in the content distribution plan. Strategic content distribution become more important as businesses fight to get more eyes on their content. Your content needs to be constantly improving the brand, optimized for search, and ready for mobile. Also need to focus on finding the influencers in the niche and reaching out to them as part of the content strategy. Content marketing and social media marketing will benefit each other Social media can be powerful way to intensify the content. In the future, you will see more businesses understand the potential of using their social media accounts to strengthen their content. This will lead to an improve of organic social media as well as social media paid advertising. Businesses continue to boost spending to support posts. Content Marketers will enhance the Email Marketing Email has long been popular way to support content i.e. blog posts and sell the products. Unluckily, low-quality email marketing has caused the medium to steadily decline as spam filters block more email. Smart marketers start using their content marketing skills to enhance the quality of their emails to boost engagement. This will have the added advantage of decreasing the rate of emails being caught by the spam filters as the emails become more relevant and compelling to the subscribers.
SEO

Top Six Trends Search Marketers Can not Ignore in Content Marketing

— 30/01/2015 add comment
Top Six Trends Search Marketers Can not Ignore in Content Marketing Now a days having an online presence is an essential for businesses. Ninety three percent of online research begins with a... Read more »
Top 10 most popular search engines January 2015
SEO

Top 10 most popular search engines January 2015

— 30/01/2015 add comment
Top 10 most popular search engines January 2015 Here are the top 10 most popular search engines as derived and continually updated average of each webistes alexa global traffic rank, and U.S... Read more »
Digital marketing concepts
SEO

Digital marketing concepts

— 29/01/2015 1 comment
Digital marketing concepts Digital marketing concepts involves SEO, SMO, SEM and SMM Digital marketing concepts SEO – Search Engine optimization Search engine optimization (SEO) is the practice of operating aspects of Web... Read more »
SEO involves from Technical Exercise To PR
SEO

SEO involves from Technical Exercise To PR

— 29/01/2015 add comment
SEO involves from Technical Exercise To PR SEO will always involve technical aspects. You get down into the code level and mark it up. SEO involves from Technical Exercise To PR The... Read more »
SEO

Top 10 most popular SEO websites for Jan 2015

— 28/01/2015 1 comment
Top 10 most popular SEO websites for Jan 2015 Here are the top 10 most popular SEO sites as derived which are continually updated average of each sites Alexa Global Traffic Rank,... Read more »
SEO

SEO Advice for the Small to medium sized business (SMB)

— 28/01/2015 add comment
SEO Advice for the Small to medium sized business (SMB) SEO Advice for the Small to medium sized  business (SMB) Over the many years, SEO has definitely not become ‘less complicated’. No.... Read more »
SEO

SEO and Content marketing do not compete with each other

— 27/01/2015 add comment
SEO and Content marketing do not compete with each other The ‘Content marketing vs. SEO’ fight opportunists are so eager to ditch the two against each other. They want to pick a... Read more »
Microsoft

Microsoft Records Strong Hardware Sales, But Revenue Fails to make an impression

— 27/01/2015 add comment
Microsoft Records Strong Hardware Sales, But Revenue Fails to make an impression Healthy tablet, Smartphone, and cloud calculating software sales helped to make Microsofts’ revenue to $26.5 billion in the final quarter... Read more »
GOOGLE HAS NO PLAN TO FIX A BUG
Google

GOOGLE HAS NO PLAN TO FIX A BUG

— 26/01/2015 add comment
GOOGLE HAS NO PLAN TO FIX A BUG Android smartphones and tablets running older versions like the 4.3 or below, are now going to have to live with security defect as Google... Read more »
Samsung’s Tizen Z1 smartphone, sells about 55k units
Samsung

Samsung’s Tizen Z1 smartphone, sells about 55k units

— 26/01/2015 add comment
Samsung’s Tizen Z1 smartphone, sells about 55k units Sustained by the market response to its Tizen Operating system based smartphone in India, tech giant, Samsung plans to produce the Z1 at its... Read more »
Obama soaks in Republic Day spectacle, gives thumb – up for BSF’s Mototcycle stuntmen
Technology

Obama soaks in Republic Day spectacle, gives thumb – up for BSF’s Mototcycle stuntmen

— 26/01/2015 add comment
Obama soaks in Republic Day spectacle, gives thumb – up for BSF’s Mototcycle stuntmen Always spectacle and feast for the eyes, the Republic Day parade this year was glossier, grander, and special... Read more »
Oppo U3 with 5.9-inch display, octa-core 64-bit CPU launched
Mobiles

Oppo U3 with 5.9-inch display, octa-core 64-bit CPU launched

— 22/01/2015 add comment
Oppo U3 with 5.9-inch display, octa-core 64-bit CPU launched Almost week following the launch from the Oppo Hand mirror 3 and also Oppo R1C, this Oriental smart phone producer evidently offers launched... Read more »
Windows 10's new features: Cortana, a 'Spartan' browser, Xbox is streaming, and more
Microsoft

Windows 10’s new features: Cortana, a ‘Spartan’ browser, Xbox is streaming, and more

— 22/01/2015 add comment
Windows 10’s new features: Cortana, a ‘Spartan’ browser, Xbox is streaming, and more   It’s official, folks: Windows 10 is coming to the people. After kicking off Windows 10 with a bevy... Read more »
The WhatsApp is on the Via web browser
Android

The WhatsApp is on the Via web browser

— 22/01/2015 add comment
The WhatsApp is on the Via web browser Whatsapp, the Mobile messaging service is currently available only for Android, Windows and Blackberry users. Now it is also available in Web Server too.... Read more »
Facebook aims to curb news feed 'hoaxes'
Facebook

Facebook aims to curb news feed ‘hoaxes’

— 21/01/2015 add comment
Facebook aims to curb news feed ‘hoaxes’   Facebook aims to curb news feed ‘hoaxes’ Facebook announced on Tuesday that it is going to set up a step up limits in their... Read more »