SEO Advice for the Small to medium sized business (SMB)
SEO Advice for the Small to medium sized business (SMB)
Over the many years, SEO has definitely not become ‘less complicated’. No. In fact, it is much more complex and, more than ever before, it involves the conclusion of ‘building a brand online,’ as much as it does technical SEO, social media marketing, content marketing, PR or outreach or social promotion, usability or conversion rate optimization, and expert analytics or reporting.
There have been very little things that have made the SEO easier for the small to medium sized businesses SMB.
For plenty of SMBs, an SEO budget might be $300 – $500 per month, and what should an SMB do, given these conditions?
Many SEOs would tell to take the money and stick it in the pocket, but there are a few things that can be done – some that may need that you are willing to get the hands a slight dirty, that can help you with the organic search presence.
In order to perform well in SEO, there are as mentioned previously ‘a bunch’ of things that are ingredients to ‘doing it right’ in 2015. But, there are some key elements that may be ‘good enough,’ that should be focused on, first.
Content and Links
So frequently, where SMBs go wrong is the very basics reason of simply not having sufficient of the right content on their websites. Technically speaking, it does not take an ‘SEO’ to write content. Where an SEO may help is in guiding to what type of content that they need to create, the promotion of the content, and specifics of how you may optimize the content. With the limited budget, at least do the basics of this, and create the content.
Spend hours in keyword research, definitely. But, as an SMB, running the own business and time is not something that you have ‘extra’ of. So, the very easy or quick way to gain insight on what content should create is to find a competitor who is doing it ‘right’ and imitate them we’ll call this as ‘best practices’.
In order to find those who are ‘doing it right,’ may start simply by searching some keywords or phrases that you feel are on target, and see who is ranking for these. When you begin to see a example of one website showing up constantly, you can take that domain or website and run it through SEM rush.
Quick Tip: Just because website ranks number one on ‘that one major keyword’ doesn’t mean that they are the website that you should try and imitate.
Photo credit: SEOPlanter / Foter / CC BY
SEO Advice for the Small to medium sized business (SMB)
