SEO involves from Technical Exercise To PR

SEO will always involve technical aspects. You get down into the code level and mark it up.

The SEO needs to be conscious of development and design and how those activities can affect the SEO. The SEO needs to know how web servers work, and how spiders can sometimes fail to deal with their quirks.

But in the years since Florida, marketing feature have become more important. An SEO be able to perform the technical aspects of SEO and get nowhere. Most recent algorithms such as Panda and Penguin, estimate the behaviour of users, as Google tries to determine information quality of pages. Humming bird try to discover the intention that lays behind keywords.

As a result, Keyword based SEO is in the process of being killed off. Google withholds the keyword referrer data and their various algorithms attempt to deliver the pages based on a user’s intention and activity, both prior and present in order to deliver related information. Understanding the user, having a unique and desirable offering, and a justifiable market position is more important than any keyword mark up. The keyword match, on which much SEO is based, is not an approach that is likely to tolerate.

The importance has also shifted away from the smaller operators and now appears to favour brands. This occurs not because brands are categorized as ‘brands’, but due to side effects of important PR activities. Bigger companies tend to run multiple advertising and PR campaigns, so produce the signals Google finds favourable i.e. search volume on the company name, semantic associations with the products and services, often links from highly regarded media, and so on. This flows through into rank. And it also earns them scope when operating in the gray area where manual penalties are handed out to smaller & weaker entities for the same activities.
Photo credit: VASCO SOLUTIONS / Foter / CC BY

SEO involves from Technical Exercise To PR