SMM – Social Media Marketing and its top 10 Benefits
To some of the entrepreneurs, social media marketing is ‘next big thing,’ a temporary yet powerful craze that must be taken an advantage of while it is still in spotlight.
SMM – Social Media Marketing and its top 10 Benefits
SMM – Social Media Marketing and its top 10 Benefits
To others, it is the buzzword with no practical advantages and sheer, complicated learning curve.
Because it appeared quickly, social media has developed the reputation by some for being passing marketing interest, and therefore, an unprofitable one. The statistics, though, illustrate the different picture. According to the Hubspot, 92 percent of marketers in 2014 maintained that the social media marketing was important for their business, with 80 percent indicating their efforts increased the traffic to their websites. And according to Social Media Examiner, 97 percent of marketers are currently participating in the social media but 85 percent of participants are not sure what social media tools are the best to use.
This demonstrates the huge potential for the social media marketing to increase sales, but the lack of understanding on how to achieve those results. Here is look at just some of the ways of social media marketing can improve the business:
Increased the Brand Recognition. Every opportunity you have to syndicate the content and increase the visibility is valuable. The social media networks are just new channels for the brands of voice and content. This is an important because it simultaneously makes easier and more accessible for new customers, and makes more familiar & recognizable for an existing customers.
Improved brand loyalty. According to the report published by ‘Texas Tech University’, brands who engage on the social media channels enjoy a higher loyalty from their customers. The report concludes that ‘Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic & open social media plan could prove an influential in morphing consumers into the being brand loyal.’ Another study published by Convince&Convert found that 53 percent of Americans who follow brands in social are more loyal to those brands.
More Opportunities to Convert. Every post you make on the social media platform is an opportunity for customers to convert. When you build the following, you will simultaneously have access to the new customers, recent customers, and an old customers, and you will be able to interact with all of them. Every image, video, blog post, or comment share is chance for someone to react, and every reaction could lead to the site visit, and eventually conversion. Not every interaction with the brand results in conversion, but every positive interaction amplifys the likelihood of ultimate conversion. Even if click-through the rates are low, the sheer number of opportunities have on the social media is significant.
Higher conversion rates.
Social media marketing results in a higher conversion rates in few separate ways. Perhaps the most significant is an itshumanization element, the fact that brands become more civilized by an interacting in social media channels. Social media Marketing is place where brands can act like a people do, and this is an important because people like doing business with an other people, not with companies.
Additionally, studies have shown that the social media Marketing has 100 percent higher lead to close rate than an outbound marketing, and higher number of social media followers tends to advance trust and credibility in the brand, representing social proof. As such, simply building the audience in the social media can progress conversion rates on the existing traffic.
Higher Brand Authority.
Interacting with the customers regularly is show of good faith for an other customers. When people go to a compliment or boast about the product or service, they turn to social media Marketing. And when they post the brand name, new audience members would want to follow for updates. The more people that are talking about on social media, the more valuable and reliable the brand will seem to new users. Not to mention, if can interact with the major influencers on ‘Twitter’ or ‘other social networks’, the visible authority and reach would sky rocket.
Improved Inbound Traffic.
Without a social media Marketing, the inbound traffic is limited to people already familiar with the brand and individuals searching for a keywords currently rank for. Every social media profile add is another trail leading back to the site, and every piece of content syndicate on those profiles is an another opportunity for the new visitor. The more quality content syndicate on the social media, the more inbound traffic you will generate, and more traffic means more leads and more conversions.
Decreased Marketing Costs.
According to Hubspot, 84 percent of marketers found as little as 6 hours of effort per week was enough to generate an increased traffic. 6 hours is not the significant investment for channel as large as social media. If we can provide just one hour day to developing the content and syndication strategy, could start seeing the results of the efforts. Even paid advertising through ‘Facebook’ and ‘Twitter’ is relatively cheap depending on your goals, of course. Start small and you will never have to worry about a going over a budget once you get better feel for what to expect, can increase the budget and increase the conversions correspondingly.
Better Search Engine Rankings.
SEO is one of the best way to capture a relevant traffic from the search engines, but the desires for success are always changing. It is no longer adeequqte to regularly update the blog, make certain optimized ‘title tags’ and ‘meta descriptions’, and distribute links pointing back to the site. Google and other search engines might be calculating their rankings using the social media presence as significant factor, because of fact that the strong brands almost always use the social media. As such, being an active on the social media could act as an ‘brand signal’ to search engines that the brand is legitimate, credible, and trustworthy. That means, if want to rank for given set of keywords, having the strong social media presence could be almost a mandatory.
Comfortable Customer Experiences.
Social media Marketing, at its core, is the communication channel like an email or phone calls. Every customer interaction have on the social media is an opportunity to publicly demonstrate the customer service level and enrich the relationship with the customers. For example, if the customer complains about the product on ‘Twitter’, can immediately address the comment, apologize publicly, and take an action to make it right. Or, if the customer compliments, can thank them and recommend additional products. It is personal experience that lets the customers know care about them.
Enhanced Customer Insights.
Social media Marketing also gives an opportunity to gain the valuable information about what the customers are interested in and how they behave, through social listening. For example, might monitor user comments to see what a people think of the business directly. We can segment the content syndication lists based on the topic and see which types of content generate the most interest and then produce more of that type of a content. We can measure a conversions based on the different promotions posted on a various social media channels and an eventually find the perfect combination to generate a revenue.
