Top Six Trends Search Marketers Can not Ignore in Content Marketing
Now a days having an online presence is an essential for businesses.
Ninety three percent of online research begins with a search engines, andsixty eight percent of possible customers research businesses using the social media before making the purchasing decision.
Content marketing is a significant part of this online presence, as 93% of B2B business use it to build their brand & create demand. In fact, B2B companies that blog regularly generate 67% of more leads.
Here are 6 trends search marketers can not ignore with their content marketing:
Businesses that hold ‘Content Marketing’ will enhance their Search engine ranking
Businesses that hold ‘content marketing’ will be more likely to rank higher in a search engines. As content marketing & search engine optimization (SEO) come together, it will attract more & more links, shares, and other signals to search engines that boost ranking.
High quality, long form content that has some social media signals i.e. likes, etc. usually ranks better with most of the search engines. It has also been shown to get more attention from first to last social media, which in turn also helps to its ranking. While search engine optimization (SEO) using keyword research and other tools would remain an important, content will be the primary driver for ranking in search engines.
Hard Sellers Will Be Ignored
As 87% of buyers say that content can have an impact on their purchasing decisions, 43% of them say hard selling and obvious advertising is turn-off.
According to ‘Mike Stelzner’, chief executive officer (CEO) of Social Media Examiner, as some selling is ok, the marketers that constantly push their products would likely be ignored by predictions. According to ‘Stelzner’, it is time for businesses to start concerned. ‘That means contributing more resources to things that are harder to track like answering the customer questions and providing more value online.’
Advertising become more delicate as ads are included with content
Native advertising has become very popular with publishers like ‘The New York Times’, ‘Forbes’, and many others. As the banner ads have become less effectual, native ads like branded & sponsored content in advertorials are improving their effectiveness.
Advertisers will hold an advertisements that are placed deliberately in great content. Advertisers & publishers work more closely to make certain that paid content adds more value to user experience.
More businesses learn publication is only first step to content marketing
Some businesses that create the content have learned that publication is only the first step. However, only 26 % of marketers have invested in the content distribution plan. Strategic content distribution become more important as businesses fight to get more eyes on their content. Your content needs to be constantly improving the brand, optimized for search, and ready for mobile. Also need to focus on finding the influencers in the niche and reaching out to them as part of the content strategy.
Content marketing and social media marketing will benefit each other
Social media can be powerful way to intensify the content. In the future, you will see more businesses understand the potential of using their social media accounts to strengthen their content. This will lead to an improve of organic social media as well as social media paid advertising. Businesses continue to boost spending to support posts.
Content Marketers will enhance the Email Marketing
Email has long been popular way to support content i.e. blog posts and sell the products. Unluckily, low-quality email marketing has caused the medium to steadily decline as spam filters block more email.
Smart marketers start using their content marketing skills to enhance the quality of their emails to boost engagement. This will have the added advantage of decreasing the rate of emails being caught by the spam filters as the emails become more relevant and compelling to the subscribers.
Photo credit: Search Influence / Foter / CC BY-NC-SA
Businesses that hold ‘Content Marketing’ will enhance their Search engine ranking
