Samsung hits Apple for the first time in new customer satisfaction survey
Apple and several iterations of its phone have for years improved about its unfailing top ranks in various customer satisfactions survey which was conducted across the United States. A recent survey conducted by the University of Michigan’s American Customer satisfaction index (ACSI) seems to be pointing towards the sentiments of people reported to CNET.
This study titled as ‘ACSI: Subscription TV and ISPs Plummet, cell phone Satisfaction Climbs’ declares that while satisfaction levels with subscription TV and ISP customers dropped, people paying attention to become satisfied in the high range with the performance of the phones. The most shocking news of the study was and the fact that it had placed Apple below the Samsung in terms of customer satisfaction. This is the first time in history of an American customer satisfaction index survey that Samsung as a cell phone maker has managed to hit Apple in overall customer happiness.
According to David VanAmburg, director of ACSI, Apple still has its magic, but people are not happy with its old models. While Apple only sells four models of iPhone in US and older in several other markets, incorporating the new iPhone6 and iPhone 6 +, that number fair comparison to Samsung wide collection of handsets that cover across several price ranges. VanAmburg believes that it is Samsungs wide range of contributions that have donated in increasing up the customer satisfaction index by a considerable margin.
Samsung lovers may celebrate about the victory, there is increased satisfaction regarding the future of Samsung. For the South Korean giant, 2014 was not a particularly great year; the company expecting to see a massive 60% dip in profits. Samsung’s popularity is worst in several key markets is one of wane owing to the arrival of new competitors.
On the other hand, Apple ranking in high profits and is expected to announce another stellar performance in the last four months of 2014.
Samsung hits Apple for the first time in new customer satisfaction survey
